4,000 exhibitors registered to date
By Porter Anderson, Editor | @Porter_Anderson
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Boos: “a dominant position in the company”
Oith what organizers report is a total of 4,000 exhibitors from at least 80 countries registered so far, Frankfurter Buchmesse expects its 74th edition to be the “benchmark event” for the world edition of the year, with strong international participation among book publishing professionals, literary agents, scouts, vendors and members of the press.
“As the leading trade fair for the book industry,” says Frankfurt CEO Juergen Boos, “Frankfurter Buchmesse occupies a dominant position in the company. However, it is much more than just a place of business: the show is synonymous with diversity, plurality and against all forms of discrimination.
“These core values are visible in this year’s program of events: many of our guests are writers whose books seek answers to current political and social issues.
As Publication prospects British-Pakistani writer Mohsin Hamid is one of the guests Boos is referring to, with the German edition of his The Last White Man out this week from DuMont Buchverlag (
Hamid, who will speak at Buchmesse’s opening press conference, says Boos is “creating a script” in The Last White Man “in which the community of an unnamed town is confronted in a surreal way with its fears and its prejudices.
“And many authors will present their new books at the Frankfurt Pavilion,” says Boos, “the stage of the fair for cultural and political content organized by the book fair, including Nobel laureate Abdulrazak Gurnah; climate activist Luisa Neubauer; Spanish essayist Irene Vallejo; and Ukrainian writer Serhiy Zhadan, winner of this year’s German Bookstore Peace Prize. (Our interview with Gurnah from the Sharjah International Book Fair is here.)
“The complete program for the Frankfurt pavilion will be announced shortly. “And as we plan the book fair,” Boos says, “we take into account that the COVID-19 situation may change this fall. We are in contact with the relevant authorities and will comply with all health and safety requirements that apply in October. »
Top Global Publishers, LitAg Sold Out and Ukraine
As for the response from literary agents, there is now a waiting list, as the 456 tables available have all sold out in the Center for Literary Agents and Scouts (LitAg) are complete. This year, the center will be located in Hall 4.2. As we published last week, here is the floor plan we imagine above.
Of these 4,000 exhibitors, all major publishing groups have registered to attend Frankfurter Buchmesse in October, including major multinational publishing groups based in the US and UK – Penguin Random House, Simon & Schuster, Hachette, HarperCollins, Macmillan, Scholastic, Ingram Content Group, Taylor & Francis, Springer Nature and Elsevier. Spotify and TikTok are also on the list of exhibitors, as are some 70 collective stands from countries.
Asian book markets are expected to be represented again in Frankfurt, including China, Japan, Korea, Malaysia, the Philippines, Taiwan and Thailand. The major European book markets – France, Italy, Norway, Poland – will also be represented with large collective stands.
These collective stands include a 100-meter stand for Ukrainian book publishers and institutions in Hall 4.0. This special “Focus on Ukraine” framework, designed to study the state of the beleaguered country’s publishing industry, is made possible through Frankfurt’s cooperation with the Goethe-Institut Ukraine and the Ukrainian Book Institute.
In addition, the show organizes a workshop for Central and Eastern European publishers with funding from the German Federal Foreign Office. This program will focus on Ukraine and is expected to include representatives from Ukraine, Armenia, Georgia, Kazakhstan, Poland, Romania, Slovakia and the Czech Republic.
On “Frankfurt Saturday” (October 22), the authors will be part of a Ukraine-focused program in the Frankfurt pavilion of the Agora, a presentation by the German Federal Agency for Civic Education in cooperation with the living room.
German exhibitors include the Munich-based Penguin Random House Verlagsgruppe, Holtzbrinck and Bonnier, and the Ganske Group, as well as Aufbau, CH Beck, Diogenes, DuMont, Klett-Cotta, Hanser and Suhrkamp, as well as the Kurt Wolff Stiftung’s publishing poles. All exhibitors are listed in the exhibitor directory here.
Guest of Honor Spain: ‘Creatividad Desbordante’
Publication prospects readers are now very familiar with the plans and scale of Guest of honor Spain program, with its slogan Overflowing Creativity– a program which will be based at Messe Frankfurt’s Forum on Level 1 some three decades after Spain’s last bend in the named country.
With a focus on multiculturalism and the Spanish language “as a bridge to Latin America”, the pavilion’s design (by Madrid’s Enorme Studios) and busy programming plan will feature over 200 organizations and people during the Frankfurt week.
We are told titles can still be submitted for international exposure Books about… Spainorganized by the Frankfurter Buchmesse and traditionally presented in the guest of honor pavilion.
The current list of new publications in German, which the Frankfurter Buchmesse draws up for each of its guest countries of honor, includes 186 titles by Spanish authors or publications on Spain. New titles are published by more than 90 German-language publishers.
Editorial Perspectives Forum and Conference for Children
New place, the Publishing Perspectives Forum will offer on October 19 and 20 two days of programming led by Publication prospects in collaboration with Frankfurter Buchmesse.
Featuring international industry leaders and opinion makers, the program will bring together key voices from the global publishing industry to discuss emerging challenges and analyze trends. Admission to forum events is free for all trade visitors and exhibitors.
Speakers will range from senior executives of multinational corporations to influential entrepreneurs and small business owners actively involved in shaping the future of publishing. Program hours are scheduled to run from 10:00 a.m. to 4:00 p.m. on Frankfurt Wednesday and Thursday, and you’ll find the Publishing Prospects Forum at Messe Frankfurt’s convention center, Spektrum Hall.
Programming highlights also include a Frankfurt Children’s Conference from 9:30 a.m. to 12:00 p.m. in the Illusion Room of the Conference Center. In this program, specialists will talk about children’s books in a socio-political content and from an international point of view. Tickets for this children’s publishing program are hereat €250.00 (US$254.18).
The fair MasterClass Series returns this year, for companies wishing to present and promote their activities before the opening of the show. From October 10-14, this digital series will once again require members of the public to request access.
And another digital event planned for the show is the online networking session called “The Hoffat 5 p.m. CEST on September 8 and 29 and October 19.
Shortly: A look at some of the funding behind this year’s Buchmesse, in addition to this year’s slogan – Translate. To transfer. Transform.–as well as information on anti-discrimination measures and the fair’s code of conduct, Frankfurt Studio projects, authors to participate, BookFest, etc.
In the meantime, find information on the Frankfurter Buchmesse ticket office herewith a story about it here.
More information about Publishing Perspectives on Frankfurter Buchmesse is here, more about us about guest of honor programs is here, more about Spain and its plans for Frankfurt is here, more about the German book market and publishing is here, and more about book fairs and trade shows in the global publishing industry is here.
Follow our coverage of Vladimir Putin’s war on Ukraine and its impact on the country’s publishing industry and international industry reactions. To learn more about the Ukrainian Book Institute, click here. And more information about book charity programs is here.
To learn more about the COVID-19 coronavirus pandemic and its impact on international book publishing, click here